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CHP(Center for Health Promotion)
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CHP Objectives
 The objective of ILSI Japan CHP is to contribute to society through scientific knowledge and technology from the fields of nutrition, public health, medicine, and sanitation, which have been developed by industry, government, and academia in Japan, in order to help solve public health issues that the world is facing.

Main Activities To Date
Project PAN
    In order to support good health in old age, CHP has developed a program that combines nutrition and physical exercise based on scientific evidence. The aim is to prevent elderly people from becoming bed-ridden, and to prevent lifestyle-related diseases such as obesity among adults in their prime.

Findings from a large-scale intervention study proved that the TAKE10!® program helps reduce the need for elder care. The program has put out a revised handbook that is easier to use, and has already distributed 25,000 copies, including individual sales. Lectures have also been given in Tokyo, Kanagawa, Aomori, Yamagata, Nagano, Gifu, Aichi, and Fukuoka. A program to reduce the need for elder care called, Sumida TAKE10!®, was started at six sites in Sumida-ku, Tokyo, and just completed its second year in fiscal 2006. Under this program, ILSI Japan CHP staff provide direct guidance in the field. In order to respond to more requests from local governments, another TAKE10!® model will be introduced with collaboration of local government personnel and resident volunteers. The Fuso TAKE10!® was started in Fuso, Aichi in June of last year. It inaugurated a TAKE10!® Volunteer program run by residents, and is carrying out local health promotion activities through active cooperation with the local government and public health nurses.

Under the LiSM10!® program for the prevention of lifestyle-related diseases in the worksite, CHP is currently carrying out its final intervention study at Nichirei Corporation, after performing intervention studies at five plants belonging to Suntory Limited and Meiji Dairies Corporation. In anticipation of the obligation to provide health guidance to insured persons of age 40 or older starting in 2008, preparations are well underway for the implementation of the Health Guidance Program LiSM10!®. This is in accordance with the Standard Medical Checkup and Health Guidance Program, which are guidelines of the Japanese Ministry of Health, Labour and Welfare.

   
  Project SWAN
    In order to secure safe water for farming villages in northern Vietnam, where public water supply is not expected for the foreseeable future, CHP has obtained funds from the Japan International Cooperation Agency (JICA) through a technical cooperation project (grassroots partnership model). Working together with Vietnam's National Institute of Nutrition (NIN), CHP is implementing a project to improve awareness and knowledge of public health, hygine and nutrition and establish a safe water supply, with on the participation of local residents.

The project began by targeting 2,500 households in three communes in northern Vietnam as model districts: Tan Hiep (Ha Noi), Daimo (Ha Noi), and Quang Trung (Nam Dinh). In order to secure safe water, the project is comprised of three components. The first activities consist of two approaches: 1) residents obtain knowledge relating to water, nutrition, and health / sanitation, and apply the knowledge at home, and 2) the operation of the water treatment facilities are optimized, and safe water is supplied. The third component involves follow-up implementation with the participation of residents. This aims to create mechanisms and models for sustaining the IEC (Information, Education and Communication) as well as for continuing safe water supply.

     
  Project IDEA
    In developing Asian countries where micronutrient deficiencies are serious public health issue, iron-deficiency anemia is the serious health problem. This project is being carried out in order to help prevent iron-deficiency anemia, by supplying iron through daily meals. This is done by fortifying effective iron with condiments and staples sold commercially, in accordance with food culture in the region concerned.

In China, iron-fortified soy sauce is already being distributed as a national policy, and in Vietnam, production of iron-fortified fish sauce has begun.

CHP is carrying out interventional studies in the Philippines and Cambodia with the cooperation of the public health agencies in these countries.

The Cambodian government has decided to introduce iron-fortified fish sauce containing a form of chelated iron (NaFeEDTA), in 2007. ILSI Japan CHP is providing technical guidance in the areas of production management, quality assurance, and surveillance of anemia prevalence. Between January and March 2007, a survey of anemia prevalence was carried out using a village in Kampot and Angkor Che, as the model district. A technical introduction workshop on quality control was carried out in Phnom Penh for training managers. Iron-fortified fish sauce production was begun in Kampot, in March 2007.

In the Philippines, CHP has been promoting a research program to fortify rice with iron. The research has shown that rice fortified with ferrous sulfate or micronized dispersible ferric pyrophosphate (Sun Active) can help prevent anemia. As the first step in introducing new technology based on this series of research, a market trial of the fortified rice is planned.


Future Activities
Project PAN
    For the current fiscal year, the Sumida TAKE10!® program to reduce the need for elder care (now in its third year) will offer classes for new participants (30 classes total), along with follow-up seminars (54 classes total) for those that have graduated from the program. Furthermore, CHP is planning to spread the Fuso TAKE10!® model (leader training model) to several other local governments during the current fiscal year. The TAKE10!(r) Cook Booklet (provision name) is being developed as a new supplementary teaching material.

The Health Guidance Program LiSM10!® to prevent lifestyle-related diseases, is now entering its third year of intervention research and will try out the introduction of a new management system that includes security management of personal information. Effectiveness of tools developmed will also be confirmed at the same time, along with identification of actual problems in the field. The securing of LiSM10!® Counselors is indispensable for project implementation. As a high level of skill is necessary, there are only about 10 to 20 counselors certified so far. Further personnel training will be carried out for future expansion. Together with manual preparation, the final adjustments will be accelerated in order for project implementation.

     
  Project SWAN
    After completion of construction for the water treatment facility in the Vietnamese villages of Tan Hiep, CHP will confirm that the water quality has improved and is stable. The same activities will then be carried out in Daimo followed by Quang Trung. Baseline surveys, renovation of the water treatment facilities, and awareness raising among residents will be carried out. After the completion of improvements in the public health and nutrition in these three model districts and the creation of a safe water supply based on the participation of local residents, CHP will develop new mechanisms for transplanting these models to other areas.
     
  Project IDEA
    After introducing iron-fortified fish sauce and soy sauce to the cities of Kampot, Siem Reap, and Phnom Penh in Cambodia, CHP aims to spread these products to the rest of the country. Along with the market distribution of these products, awareness raising will be carried out among the residents, and a quality assurance system will be established for the iron-fortified fish sauce and soy sauce in markets, along with a surveillance system to monitor improvements in iron-deficiency anemia prevalence.

In the Philippines, the developed iron-fortified rice will be put on the market on a trial basis, and preparations will be made for nationwide expansion. With heightened interest in this rice for Vietnam and Cambodia as well, potential introduction of the product in these countries will be investigated.


(June 2007)
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